Chao Phraya riverfront near Khlong San at dusk

Atelier · Khlong San

Usage is a sentence. Most teams only keep the nouns.

Model Nodecore teaches app analytics as usage pattern analysis for SaaS apps: the order of screens, the pause after invite, the feature that is opened and never named again.

Read the Sequence Atlas syllabus

Product pair reviewing a sequence map on a large screen

From a 2025 intake

A billing workspace stopped calling every click “engagement”

Three analysts from a Bangkok invoicing product arrived with 186 events and a weekly chart that always went up. In Sequence Atlas they rebuilt twelve tenant journeys on paper first. The “power user” segment collapsed into two real paths: finance leads who close the month, and operators who only export CSVs.

They still argue about naming. That is healthy. What they no longer do is celebrate a spike in page views the week a tooltip was added.

63 SaaS teams through the Khlong San room since the desk opened

14 days minimum lookback we insist on before calling anything a habit

2018 first cohort — still one floor above the ferry pier, still no sales office

How we read

Three habits that survive a rebrand

Order before volume

A feature used once after onboarding and never again is not “adoption.” We teach you to keep the sequence, not just the count, and to mark the step where tenants quietly leave the happy path.

Tenant grain, then user grain

B2B SaaS lies when you only look at seats. We separate workspace rhythm from individual clicking so expansion talk is about accounts, not a loud intern.

SEA seating, not imported funnels

Shared logins, Line-first invites, and prepaid cards change what “active” means. The studio sits in Khlong San because the products we study ship here first.

Flagship

Sequence Atlas

Eight live sessions on reading SaaS usage paths. You leave with a labelled journey library and a limitation we state up front: pattern work will not invent demand for a product nobody needed.

Printed path diagrams and coloured markers on a desk

8 sessions · Bangkok desk + remote seats · from THB 39,800

Sequence Atlas: Usage Paths for SaaS Teams

Event contracts, n-gram restraint, feature gravity, and a tenant-versus-user lab using anonymised Thai workspace logs.

Open the full syllabus

Shorter desks beside it

Feature Gravity Lab and Quiet-Week Reading share the same faculty. Start there if your taxonomy is already a mess and you cannot yet sit eight weeks.

Fees on this site are informational. We invoice after a seat is confirmed; there is no checkout here.

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“The tenant-grain module made our expansion board honest. I still think they spend too long on paper maps before touching SQL, but the Quiet Week worksheet paid for the seat.”

— Pimchanok S., product analytics lead · payroll SaaS · Bangkok

Field notes